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Cyclingnews 2008 Reader Poll Results

Best Product

SRAM Red continues its march

By James Huang

SRAM Red DoubleTap levers
Photo ©: James Huang
(Click for larger image)

SRAM can now be considered a newcomer to the road bike componentry market in name only, having taken its third consecutive win in the 'best product' category with its Red group even over Campagnolo's all-new Super Record über-package and the upcoming tech-heavy electronic Dura-Ace Di2 from Shimano.

Quick-shifting Zero Loss lever internals, innovative DoubleTap shift actuation, standard hybrid ceramic bearings and a heavy dose of carbon fiber and titanium are but a few of Red's attributes but its most defining characteristic is easily its reassuringly positive feel replete with tactile feedback. Add in the sub-2kg total weight and superb ergonomics and it should perhaps come as no surprise that SRAM continues to maintain its lead.

Campagnolo certainly lay down easily with its stunning Super Record group. The return of the heralded nameplate brought with it a jump to an 11-speed cassette, drastically revamped front and rear derailleurs, ceramic bearings and refined lever ergonomics - with possibly the most comfortable hoods in the business. Many will still debate the need for an additional cog out back but the group’s exceptionally high level of performance would be impressive regardless.

Shimano's long-awaited Dura-Ace Di2 electronic shifting group lands in third spot - and could possibly change the way we think about shifting forever. Shift performance both front and rear is significantly smoother than anything else we've experienced in our initial testing - especially under power - though rather lacking in feedback. A late introduction means we’ll still have to wait a few months before beginning to gauge public opinion of its real-world performance but the numbers clearly indicate that Shimano has at least seriously piqued our interest.


                                                                                  Votes   %age
1 SRAM Red                                                                         3676  31.97
2 Campagnolo Super Record                                                          2375  20.66
3 Shimano Dura-Ace Di2                                                             1458  12.68
4 Shimano Dura-Ace 7900                                                            1221  10.62
5 Road Tubeless                                                                     817   7.11
6 FSA/Cannondale/Zipp BB30 oversized bottom bracket standard                        500   4.35
7 Specialized S-Works Epic                                                          387   3.37
8 Giant TCR Advanced SL                                                             357   3.10
9 Truvativ HammerSchmidt                                                            271   2.36
10 Trek Top Fuel                                                                    192   1.67
11 Fox/Shimano 15QR 15mm thru-axle system                                           128   1.11
12 RockShox SID World Cup                                                           116   1.01
                                                                           Total: 11498