EICMA show

Milan, Italy, November 8 - 11, 2007

Italy's finest on show

The 2007 EICMA bicycle trade show in Milano, Italy now spends its third consecutive year in the stunning glass-and-steel Milano-Rho Fiera venue, designed by Roman architect Massimiliano Fuksas to emulate the rolling and mountainous landscape that surrounds the fashion capita of the world. Although the show has been dwarfed by Eurobike in recent years, the four-day event still stands as a premier Italian showcase and has taken some additional steps this year to literally put itself back on the fast track. Organizers have rented a 200-metre temporary velodrome and brought in top Italian riders like Paolo Bettini, Filippo Pozzato, and Alessandro Ballan for exhibition races to attract visitors. In addition, the bike show itself is now combined with the much larger motorcycle show after a few years of separation to make for a much more festival-like atmosphere.

EICMA show coverage