Tech feature: Wiler Triestina celebrates 100 years with party and Cento
bike, June 28, 2006
New Cento marks a sweet century for Wilier Triestina
Marquee Moments
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Few bike brands can boast over a century of existence - some of the
biggest are mere striplings, having been founded in the 1970s or later.
Italian marque Wilier Triestina goes back to the early years of the 20th
century and Cyclingnews European editor Tim Maloney was
in Rossano Veneto for the celebration of its centenary and launch of the
new Cento bike.
An old time Wilier Triestina
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Classic Wilier Triestina
track iron
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Wilier Triestina road bike
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The Wilier Triestina that
Claudio Corti
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David Rebellin's Amstel Gold
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Damiano Cunego's Lampre-Fondital
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Lampre-Fondital's
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Wilier Triestina's Lino and
Andrea Gastaldello
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On a warm June Friday evening, Wilier Triestina celebrated its one hundred
year anniversary as a bicycle brand. Cyclingnews obtained one of
the precious invites to the special party held at Wilier's headquarters
in Rossano Veneto, Italy. Wilier Triestina's Lino Gastaldello and his
three sons Enrico, Andrea and Michele hosted a gala celebration for their
friends, clients, media and sponsored riders, with an exhibition of classic
and contemporary Wilier Triestina bicycles, capped by the big reveal of
a special Wilier Triestina model, "Cento" that commemorates the centenary
of the iconic Italian bicycle brand.
Andrea Gastaldello told Cyclingnews, "We are really proud to be
able to celebrate this hundred year anniversary; it's something that doesn't
happen every day! And we are very happy about how our new "Cento" model
turned out." The Cento will be available this Fall and Lampre-Fondital's
Patxi Vila will ride the new bike at this year's Tour de France.
Among the host of cycling celebrities on hand at the Wilier Triestina
bash was Davide Rebellin, who has a long relationship with Wilier Triestina.
Rebellin's Italian residence is just down the road from Wilier Triestina
and he's raced on the brand on both the Liquigas and Gerolsteiner teams.
Rebellin told Cyclingnews, "To ride on Wilier is to ride on a real
tradition. It's a special bicycle brand that has won so many races with
so many great riders."
We asked Rebellin how he was healing up after his bad crash in the Giro
d'Italia where he crashed hard and broke a rib on Stage 10. "I was hoping
to come back sooner, but I just couldn't train right," he said. "There
was just too much pain and it took a long time for the rib to heal well.
But now I'll start racing again at the Brixia Tour in July and look to
do well in the ProTour races. I might ride the Vuelta and perhaps even
ride the world championships in Austria if I get selected." Just as Rebellin
mentioned the world's, Italian team selector Franco Ballerini came by
to say hello and we left the two to discuss the upcoming races.
Giuseppe Martinelli led the contingent from the Wilier Triestina sponsored
Lampre-Fondital team at the bike bash and he took a few moments to tell
Cyclingnews about working with the hundred year old brand. "I would
say that (Wilier Triestina) is an excellent product... and an excellent
company to have as a sponsor. They are a traditional company, who work
very closely with us to make the custom bikes we need for our riders.
They know how to do the special things that we need and Wilier Triestina
is a 'made in Italy' product and that's perfect for an Italian team."
We asked Martinelli about some recent criticisms of him for allowing
25 year old Lampre-Fondital team leader Damiano Cunego to ride the upcoming
Tour de France. Martinelli responded, "First of all, the choice to ride
the Tour came from Damiano. It was something he wanted and the team supported
his decision. Secondly, I think it's good that Damiano can get some experience
at the Tour this year without a lot of pressure. We know he's a champion
rider; that is pretty clear by now so there can only be more pressure
on him in the future." Martinelli told Cyclingnews that Cunego
couldn't make it to the Wilier Triestina 100th anniversary celebration
because he was training at altitude in Livigno, Italy but he and his Wilier
Triestina will be ready to go at the Tour De France start next Saturday
in Strasbourg, France.
For more on Wilier Triestina, see the
Cyclingnews feature from Italia Bici 2005
Photography
For a thumbnail gallery of these images, click here
Images by
Tim Maloney/Cyclingnews
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