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De Marchi's grandson Mauro Coccia took over in the mid-1990's
and expanded sales internationally by keeping the same rigorous
approach to quality and functionality of his predecessors.
Today as it was in 1946, the De Marchi mission is the same:
design and create the best cycling clothing, period. And De
Marchi clothing is a true artisan product, entirely handmade
in Italy, replete with advanced, innovative ideas. For 2008,
Contour EVO Technology is the number one initiative for De
Marchi. EVO Technology means EVOlutionary and De Marchi Contour
EVO combines visionary technology, avant-garde design that
provides maximum performances and a unique style.
Coccia explained to Italia Bici that "The concept of our
Contour EVO line follow a natural evolution of our history
of De Marchi products and design. We are not following the
major trend of high-stretch fabrics throughout each garment;
instead we concentrated on how to achieve a new dimension
in performance and comfort. So the result is our Contour EVO
Technology, in a new jersey, shorts, chamois feature ergonomically-sculpted
and seam-free elements that contour to the body by alternating
elastic and non-elastic materials with variable densities
that are strategically placed to provide a customised fit,
overall stability and muscle support." Coccia stressed to
Cyclingnews that "De Marchi keeps innovating. Others
just follow."
De Marchi Contour EVO Jersey is based on the iconic De Marchi
Contour design principles of 3-D engineering, pre-shaped panels
and strategically-placed elastic fabric inserts. Coccia says
"Our new Contour EVO jersey truly offers a fourth dimension
in performance and comfort. Each jersey has a unique laser-cut,
thermo-welded frame of non-elastic fabric that contours to
the spine and thus creates a stable structure we call De Marchi
Contour Body-Framing System. The rest of the jersey is free
to move around this frame, while most high end cycling jerseys
are made of stretch fabric. This allows freedom of movement
but most of the time, the jersey is too elastic and this brings
an unpleasant feeling where the jersey moved too much."
De Marchi's Contour Body-Framing System provides total stability
and maximum freedom of movement, with no constriction while
in the riding position. Contour EVO Jersey has Contour Body-Framing,
with Dry 3 Next fabric that offers active moisture-transfer
properties and a clean, fresh feel. SPS armpit vents provide
airflow and an hygienic anti-odor action via silver fiber,
while four "no-sag" back pockets, including one zip pocket,
an integral reflective strip for safety and De Marchi's Contour
EVO jersey features a cellphone / music device-ready design.
De Marchi claims their all-new Contour EVO Bib Short allows
one to ride longer thanks to a "disruptive technology combination".
Combined with the Contour Body Framing System, De Marchi's
Contour EVO Bib Short has exclusive EIT EVO IDS chamois that
features differentiated elastic pad elements that moves around
the main chamois frame independently to provide customised
cushioning for a comfort and performance level never experienced
before.
Mauro Coccia explains "These IDS elements have a unique ability
to provide customised cushioning to specific areas. Our Contour
EVO is different from any other bib shorts, because it has
the IDS chamoise and an upper T-shaped panel that is strategically
positioned at the top of the back. We make this panel of a
special, non-elastic bonded fabric that detects when you're
in the riding position and adapts to it. You can actually
feel the strap portion to move when you change position so
that it remains being stable in any situation, no matter how
intense the ride."
Other items in De Marchi's Contour line are the famous Contour
Racing Bib Short, completely restyled for 08, with innovative
streamlined ergonomics and amazing EIT "S8" Model chamois,
the first-ever built-in chamois. And the De Marchi Contour
Racing Jersey offers innovative pre-formed paneling and multiple
fabric technology for streamlined ergonomics, improved moisture
transfer and effective anti-static / UV action.
Totally re-designed for '08, the Contour Plus Bib shorts and
Jersey offer great ergonomic fit and the excellent functionality.
De Marchi is well-know for their excellent womens clothing
and their offering for 2008 includes the attractive new Contour
Women's Jersey, available in sleeve, sleveless and tank top
versions. Of course, these can be paired with De Marchi's
all new Contour Women's Shorts, available in Bib Short or
Suit Short version. Mauro Coccia told Italia Bici that "finally
our famous Contour fit is available in a high-end women's
Bib short designed by and for women riders. We totally re-designed
this item for 2008, in a classic bib or or with a suit top
design. We use Dry3 Next fabric construction for quick drying
and effective antibacterial action plus a pleasant fresh feeling
and have an EIT W8 chamois, the ultimate women's chamois with
the best in protection and anatomic shape.
Mauro Coccia also pointed out two other product ranges from
De Marchi. "We decided to create a special range called De
Marchi 2.0; this is avant-garde cycling wear that bridges
from more traditional cycling wear to a technical, chic line
with an urban look for cyclists that want to ride in style.
2.0 has cool items like the Allaround jacket in ripstop and
stretch nylon, or our 2.0 Tech Polo, a really comfortable
and stylish item in stretch nylon. Of course, our Maglificio
range, a true homage range that pays homage to my grandfather
Emilio De Marchi, our company founder will continue. Maglificio
features items that are totally handmade in the authentic
manner of the early days of De Marchi, like the Italia track
jacket, a full zip wool top like the one my grandfather wore,
or the Emilio jersey, again totally handmade in superfine
merino wool."
With over six decades of tradition and experience, a third
generation is now at the helm of De Marchi Sport, Mauro Coccia.
"I know the thing we are most proud of at De Marchi is that
in 2008, just as in 1946, our mission at De Marchi has remained
the same: to design and create the best cycling clothing,
period."
Upland
Sports Group/De Marchi website.
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