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Bicycling Australia Show, October 23-5, 2004
In 2005 Limar is introducing 12 new helmet models
and one of the most significant is the new UCI-legal chrono lid for time trial
specialists, shown by Bengt Friberg, export manager of the Italian helmet
manufacturer (right). In the background and nestled between Friberg and Greg
Rule from Continental Oceania, the Australian distributor of Limar, is "Emma",
the model who is used extensively in Limar's new marketing campaigns. But
unlike the Interbike exhibition in Las Vegas, Emma could only be available
in print, not in person.
Photo ©:
Gerard Knapp/Cyclingnews
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