Cycling News Flash for June 15, 2004
Edited by Chris Henry
US Postal successor unveiled
Discovery Communications confirmed Tuesday a three year deal to become the title sponsor of the current U.S. Postal Service Pro Cycling Team, headed by five-time Tour de France winner Lance Armstrong. Beginning in 2005, the team will be known as the Discovery Channel Pro Cycling Team. In addition, during the remainder of the 2004 cycling season, Discovery will sponsor the team with the placement of the Discovery Channel logo on the team's jerseys.
"Lance is a role model known for determination, integrity and a spirit that never gives up," said Judith A. McHale, president and chief executive officer of Discovery Communications. "This global partnership will bring Lance and the team to many of Discovery's programming and off-air activities in the United States, Europe and across the globe."
Under the agreement, Armstrong will serve as an on-air personality across Discovery's networks in the United States and around the world.
"I'm truly excited about our team's partnership with Discovery Communications and their long-term commitment to the sport of cycling," said Armstrong.
Cyclingnews will have a full report on the new team in our next news edition.
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